It’s the fans that make football, especially at major tournaments.
They are the games’ lifeblood and it’s their passion that drives teams to success, or stands by them in adversity.
To harness what fans really feel about the game is to tap into the true spirit of football.
Think passion; emotion; dedication; unity; elation and despair.
To help us tap into these powerful emotive drivers, we’ve undertaken our own bespoke research for UEFA 2008™.